More than a store, a place of origin.
Designed as Dr. Woo's home, the Milan flagship unfolds through a series of rooms, each revealing a different chapter of the Oxblood universe.
Objects, symbols and spaces come together in a journey where creation, craftsmanship and ritual quietly coexist.
The first room welcomes with calm and clarity.
Inspired by Japanese interiors, it balances light, proportion and material, creating a space where objects are allowed to breathe before they are observed.
A faithful reinterpretation of Dr. Woo's Los Angeles studio, where bespoke creations and personal engravings take shape.
Here, every mark becomes part of the object's story.
Light gives way to shadow.
Mirrors fracture the space into shifting reflections, while the spider quietly inhabits the room as a symbol of tension and creation.
A setting dedicated to High Jewelry, where rarity is experienced rather than displayed.
Garments are presented as collected pieces, suspended between utility and preservation.
Minimal volumes, cool metallic surfaces and Dr. Woo's drawings transform the wardrobe into a place where clothing is carefully kept, almost archived.
